# Ormanus

> Ormanus is a UK marketing studio, based in Watford, Hertfordshire, that builds websites, apps and marketing for growing businesses: websites, branding and print, video, loyalty apps, SEO and monthly marketing for local businesses and firms, and go-to-market strategy, product launches and lead generation for B2B companies and start-ups.

Proven strategy. Sharp ideas. AI excellence. Founded by Nancy Seto, a product marketer with 20+ years of B2B launches across EMEA and Asia Pacific. Based in Watford, working across the UK. Contact: nancy@ormanus.com.

## For local businesses and firms: Get found. Get chosen. Get booked.

We help local businesses and firms turn nearby searches into booked jobs, with your site, Google listing, reviews and film all working together.

- Get found: SEO, AEO and GEO, so you show up on Google, Maps and in AI answers like ChatGPT.
- Get chosen: a brand that looks the part, clear prices, real reviews and a short film that build trust before they call.
- Get booked: online booking and enquiries that reach you, day or night.
- Keep them coming back: digital loyalty stamps, small games and offers that turn first visits into regulars.

Services:
- SEO, AEO and GEO: Search, answer engine and generative engine optimisation: your Google Business Profile, reviews, structured data and clear answers, so you show up on Google, Maps and when people ask ChatGPT, Gemini or Perplexity.
- Monthly marketing: Social media posts, Google profile updates, review requests and seasonal offers, planned and published every month, so new customers keep finding you.
- Brand and print design: Logos, business cards, flyers, menus, price lists, loyalty cards and gift vouchers in one consistent look. We arrange the printing and delivery, so you only deal with us.
- Films and video: Intro films for your homepage, plus short videos for ads, social media and campaigns, made alongside your site so the story always matches.
- Website design and build: Designed around your business and your customers' questions, never a template: fast, mobile-first, with booking, local SEO and structured data set up properly.
- Apps, loyalty and games: Booking apps, digital loyalty stamps and small games that keep customers coming back, designed, built and measured.

Three ways to start:
- Just one thing (single job): Need a flyer, a menu or a new logo? Book any service on its own. Includes: Flyers, menus and price lists, printed and delivered; A logo or business cards; A website, or a refresh of the one you have; A short video for your website or social media; Your Google Business Profile set up.
- Launch kit (one-off): A ready-made bundle for a new or rebranding business: everything you need to look the part and start taking bookings. Includes: Logo, colours and a simple brand guide; Business cards and a flyer or menu, printed and delivered; A mobile-first website with booking or enquiries; Google Business Profile set up, ready for reviews; SEO, AEO and GEO basics, so you can be found from day one.
- Grow plan (monthly): Steady, month-by-month marketing that keeps new customers finding you and regulars coming back. Includes: Social media posts, planned and published every month; Google profile updates and review requests; Seasonal campaigns and offers; Website updates and fresh content; A short monthly report: enquiries, bookings and what comes next.

Industries we build for: plumbers and heating engineers, electricians, dental clinics, accountants and bookkeepers, roofers, italian restaurants, hair salons, architects, coffee cafés, florists, recruitment agencies, cleaning companies.

## For B2B companies and start-ups: Stand out. Get shortlisted. Win the deal.

Senior go-to-market support that turns your product into qualified pipeline and revenue, with every campaign measured against a clear target.

- Stand out: positioning and messaging that buyers get on first read and your sales team can repeat.
- Get shortlisted: launches and demand campaigns built to hit agreed MQL and SQL targets.
- Win the deal: battlecards, case studies and competitor insight your sales team uses on live calls.
- Keep customers: customer insight programmes that spot churn risk early and turn users into advocates.

Services:
- Go-to-market strategy: Ideal customer profile, channel plan and a launch roadmap built from customer and market data.
- Positioning and messaging: A messaging framework around the outcome your buyer signs off on, so every team tells one story.
- Product launches: Launch plans, assets and sales readiness, run end to end and measured against the metric set at the start.
- Lead generation: Email, webinar and content campaigns with clear MQL and SQL targets, plus the video that feeds them.
- Sales enablement: Battlecards, case studies and datasheets your sales team will actually use in live deals.
- Customer insight: Advisory boards, interviews, win/loss programmes and in-product gamification that keep customers engaged and shape the roadmap.

## Results (delivered by Nancy Seto in-house at the companies named)

- +40% mQLs in one quarter (Videosoft FireLight launch, with a 20% shorter sales cycle)
- +50% mQL-to-SQL conversion (Videosoft ideal customer and funnel work)
- 85% sign-up completion, up from 30% (EnterpriseAlumni simplified sign-up)
- 0% churn over two years (EnterpriseAlumni Customer Insight Framework)
- 2 days to refresh sales battlecards (Competitive intelligence engine)

## Work

- GogoUni (EdTech app): University offer predictions and a month-by-month roadmap to UCAS. https://www.gogouni.co.uk/
- Brightwell Dental (Website demo): Calm reveals for nervous patients, published fees and guided booking. https://brightwell-dental-demo.vercel.app/
- McOwen Donald Electrical (Website demo): A light switch turns the hero on. Each step of a visit lights up like a circuit. https://mcowen-donald-electrical.vercel.app/
- WJEN Plumbing & Heating (Website demo): A water pipe fills through each step of a visit. https://wjen-plumbing-demo.vercel.app/
- Competitive Intelligence Engine (AI sales app): Battlecard refresh cut from four weeks to two days. https://nancyngayeeseto.github.io/battlecard-sample-anonymized.html#all
- Sixth Form Tracker (Data product): 2,957 sixth forms ranked by results, subjects and distance. https://sixth-form-tracker.vercel.app/
- GCSE Radioactivity Lab (Learning app): Spoken lessons for all 46 specification points, with quizzes. https://radioactivity-physics-lab.vercel.app/
- Yu Fung Court Flat Finder (Property advisor): A flat finder for 1,878 flats in a Hong Kong estate, with sales status updated every night. https://yu-fung-court.vercel.app/

## Marketing materials

- Interactive practice brochure for Brightwell Dental (Sales enablement): Treatments, fees, the team and how to find the practice, on one folded sheet. Patients flip through it on screen, page by page, or print it at home. https://brightwell-dental-demo.vercel.app/brochure.html
- Annual inspection flyer for McOwen Donald Electrical (Demand generation campaign): A campaign for a yearly electrical safety plan, aimed at homeowners and landlords. A free due-date check draws them in, and the QR code opens the booking page, with every scan tracked to the campaign. https://ormanus.com/files/mcowen-annual-inspection-flyer.pdf
- Making Tax Digital checker for Northgate Accountants, accounting firm (Lead generation tool): Making Tax Digital for Income Tax now covers sole traders and landlords earning over £50,000, and £30,000 from April 2027. Three quick questions tell a visitor whether and when it applies, with a short to-do list, then offer the firm's free guide or a call. Every answer is a warm lead. https://ormanus.com/work#mtd-checker

## Questions

### What does Ormanus do?
Ormanus is a UK marketing studio, based in Watford, that builds websites, apps and marketing for growing businesses. For local businesses and firms, we design websites, brands and print, videos, loyalty apps, SEO and monthly marketing that bring in customers. For B2B companies and start-ups, we run go-to-market strategy, product launches and lead generation.

### How do SEO, AEO and GEO bring me more customers?
They put your business in front of people at the moment they are looking for what you offer, on Google, on Google Maps and in AI assistants, so more of them call, book or enquire. SEO (search engine optimisation) helps you rank on Google and Google Maps. AEO (answer engine optimisation) shapes your content so it is chosen as the direct answer in featured snippets and voice search. GEO (generative engine optimisation) helps AI assistants such as ChatGPT, Gemini and Perplexity find, trust and recommend your business. Every website we build is set up for all three.

### How much does a project cost?
Every Ormanus project is quoted after our first conversation, by email, the enquiry form or a free call, so you know the price before any work starts.

### How long does a website take?
A simple website can be live in about a week. Larger sites take longer, depending on the number of pages, features such as online booking, and how quickly we receive your content. Apps and launch campaigns are planned in stages, with something live early.

### Do I own my website?
Yes. You own the site, the words, the images and the domain.

### Can you lead our product launch, or support our in-house team?
Yes, either. We can run a B2B product launch end to end, or work alongside your marketing team for a set number of days each month. Either way, MQL and SQL targets are agreed at the start.

### What do you need from me to start?
Just a first conversation about your customers and your goals, by email, through the enquiry form or on a free call, whichever suits you. We handle the research, writing, design and build, and check in with you at each step.

## Pages

- [Services](https://ormanus.com/services): everything we offer, for local businesses and firms and for B2B companies and start-ups
- [Work](https://ormanus.com/work): websites, apps and tools we have built
- [Our own products](https://ormanus.com/work#products): GogoUni and Crazyclips
- [About](https://ormanus.com/about): Nancy Seto's career and how Ormanus works
- [Contact](https://ormanus.com/contact): book a free 30-minute call